If you speak to CSR executives you will commonly find the following aspirations:
We want wider audiences to know and care about our CSR journey
We want to build a trusted relationship with our stakeholders
We want to get credit for the genuinely good work we’ve already done
In spite of these aspirations, the state of the current practice is to then proceed as though these aspirations didn’t exist, pushing out dull and data-heavy reports that may be useful to expert audiences, but not fit for purpose for the objectives above.
Do you put on events? Do you find they often require a lot of hard work and considerable expense to put on? Do you ever wish you could capture the magic and continue to share it even after the event is over?
People tend to give more when they feel an emotional connection with the cause and when they feel their money will make a real and lasting difference. The challenge is how to give people this experience effectively at scale.
Sometimes you get an opportunity that can potentially make a huge difference to your business or charity. It might be an invitation to pitch to investors or funders where a lot is riding on the outcome.
#BBCTrending as been asking ‘What makes a video go viral?’. BBC Trending talked to social news luminaries from Gawker, BuzzFeed and Mashable to find out what elements are more likely to make a video trend. Check out their video. We agree with a few of these – what do you think?