Impetus - Private Equity Foundation works to transform the lives of 11-24 year olds from disadvantaged backgrounds by ensuring they get the support they need to succeed in education, find and keep jobs, and achieve their potential.


We were asked to create a powerful and emotive film that would demonstrate the impact of the work the charity enables and to move a high net-worth audience at their annual fundraising ball to donate money and support for their work.


We wanted to focus on the story of a young person whose life had been turned around, and allow them to communicate the transformational nature of their journey in their own words. We really wanted to take a documentary approach and spent several days getting to know the young person, talking through their story and capturing the moments that highlighted their journey best.


The film was shown at Impetus - Private Equity Foundation's annual fundraising ball and helped raise a record £1.1 million on the night and the video played a large part in motivating people to give.

"Rav and the BeInspired team offered forward some truly creative concepts and helped to bring some real tenderness to our film. They were also fantastic project managers, excellent at keeping us to time and making sure we were on track to meet the deadlines we were all working towards!"

- Lizzie Pring, Communications Manager