"Film is incredibly democratic and accessible, it’s probably the best option if you actually want to change the world, not just re-decorate it."
Pssst. We’ll let you in on a secret - the truth is that 90% of our clients don’t truly understand the power of stories. It’s true that you don’t need to create a Hollywood blockbuster to tell the world about your social enterprise or charity aims, and yet, by telling a personal story - fictional or non-fiction - you engage your audience far more effectively. Rather than mention your issues, brand or corporate messaging upfront, some of the most powerful advertisements and viral videos have done completely the opposite. Sometimes less is oh-so-much-more. Narrative, rather than facts, is a far more compelling way to spread your message.
Fictional film is a direction that we are keen to expand into and explore. Our flagship project in this area was a short film we produced for NESTA about Derbyshire County Council and the unique work they are doing to change the lives of children in care. The entire film is fictional, but it still relays the facts without explicitly saying them: That Derbyshire Council are a pioneering organisation and are truly making deep impacts in the lives of children in their area.
News, Tips and Updates:
Recently there has been a noticeable trend for brand involvement in campaigns around social causes. Procter and Gamble’s International Women’s Day campaign was a hit back in March. Here’s why we like it...
Stakeholder voices are the most powerful vehicle if they exist, since they often have a direct and emotionally powerful story.
There are 3 elements to creating more compelling stories that companies can implement immediately in how they talk about their corporate social responsibility.
Do you put on events? Do you find they often require a lot of hard work and considerable expense to put on? Do you ever wish you could capture the magic and continue to share it even after the event is over?
Animation can be a great way to spice up a message and also a powerful tool to elicit an emotional response in the viewer, when they may otherwise not necessarily connect with your message.
People tend to give more when they feel an emotional connection with the cause and when they feel their money will make a real and lasting difference. The challenge is how to give people this experience effectively at scale.
Sometimes you get an opportunity that can potentially make a huge difference to your business or charity. It might be an invitation to pitch to investors or funders where a lot is riding on the outcome.
On July 16th Ravinol took part in a panel discussion at a PR Media workshop in Birmingham run by Social Enterprise West Midlands.
Check out the top 5 good cause videos that took the world by storm in 2014.
Rav and I went to the New Energy & Cleantech Awards 2015 with our friends from Blue and Green Tomorrow!