Big Business = Big Hearts
The right visual images have far more of an impact on us than written words, and video content is something that people are seeking out more and more online: Youtube alone receives over 1 billion unique views a month. That’s 1 out of every 2 internet users viewing video content online! By telling your story using video you can raise awareness to your target audience of your Corporate Social Responsibility (CSR) actions and environmental policies to increase your impact online.
At Be Inspired Films we’ve been creating high quality videos for over ten years. We’ve got lots of experience working with corporate, SME's and social enterprises, to make compelling CSR videos. We understand that you’re the expert in your field, and we’ll work collaboratively with you to ensure that your knowledge and our video expertise produce the very best in video content for your business or social purpose objectives.
CSR News & Updates:
If you speak to CSR executives you will commonly find the following aspirations:
We want wider audiences to know and care about our CSR journey
We want to build a trusted relationship with our stakeholders
We want to get credit for the genuinely good work we’ve already done
In spite of these aspirations, the state of the current practice is to then proceed as though these aspirations didn’t exist, pushing out dull and data-heavy reports that may be useful to expert audiences, but not fit for purpose for the objectives above.
Most companies – even when they use powerful storytelling media such as video – fail to capture the attention or the imagination of their target audience with their CSR stories and attempt to confront and overcome problems of the world.
Stakeholder voices are the most powerful vehicle if they exist, since they often have a direct and emotionally powerful story.
There are 3 elements to creating more compelling stories that companies can implement immediately in how they talk about their corporate social responsibility.
Ravinol’s guest feature in Sustainable Review focuses on how video can communicate a CSR project