Brief for a Brief Document

Increase your chances of a great video outcome every time

COMPLETE THE FORM BELOW AND WE WILL GET BACK TO YOU SHORTLY

Name

First Name

Last Name

Organisation

Project Title

Deadline

Budget

Section One: The Big picture

How many videos?

How many videos (final deliverables) are you looking to produce? (If you are producing more than one video it may be helpful to complete this form for each one).

Is this video part of a campaign?

If YES, do you have a core brand or campaign specific message?

Who is your target audience? what do they like or dislike? Any other insight?

What challenges / problem does the video address for you or for your target audience?

What specific outcome do you want to achieve by creating the video?

How long do you want the video to be?

Section Two: The story (narrative and visual)

What is the story you want to tell in two sentences or less?

What are your core elements of that story / your core messages?

What tone of voice are you going for? Include any references you like

What visual style are you going for? Include any references you like

What do you want your audience to ‘think,’ ‘feel,’ and ‘do’ at the end of the video?

Section Three: Challenges / considerations

What are you NOT?

Are there any challenges or misconceptions we need to be aware of / address?

Section Four: Distribution and Success Criteria

What is your distribution plan for the video and which platforms will it be posted to?

How will you measure the success of the project?

Brief for a Brief Document

We have a wealth of experience to help you bring your ideas to life.

Call or email to start the ball rolling.

hello@beinspiredfilms.com
London 0208 1231183
Birmingham 0121 3641088

Serving change-makers across business and society

Brief for a Brief Document

We have a wealth of experience to help you bring your ideas to life.

Call or email to start the ball rolling.

hello@beinspiredfilms.comLondon 0208 1231183Birmingham 0121 3641088

Serving change-makers across business and society

hello@beinspiredfilms.com
London 0208 1231183
Birmingham 0121 3641088