2017 was a year dominated by video content. It was the year that Instagram Stories exploded, that YouTube consolidated its position as storytelling platform of choice for creators across the globe, and that Facebook, Apple and Netflix doubled down on their investment in new video programming.
Most companies – even when they use powerful storytelling media such as video – fail to capture the attention or the imagination of their target audience with their CSR stories and attempt to confront and overcome problems of the world.
With lightening speed improvements in technology, particularly how most of us now have a high powered video camera on our smartphones, it has never been easier or more affordable to record high quality video.Thanks to social media, you can now share your story with a click of a button.
Ravinol Chambers was invited as a guest on the Excellence Expected podcast, giving his expert advice on how to maximise video marketing within your organisation. It’s a really inspirational episode showing that finance (or lack of it) should not be an obstacle!
#BBCTrending as been asking ‘What makes a video go viral?’. BBC Trending talked to social news luminaries from Gawker, BuzzFeed and Mashable to find out what elements are more likely to make a video trend. Check out their video. We agree with a few of these – what do you think?