Stories from the road


Sharing what we feel is useful, interesting and inspiring from our travels and our experiences with the great people we get to work with.

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4 things CSR teams can learn from marketers about using social media

4 things CSR teams can learn from marketers about using social media

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If you speak to CSR executives you will commonly find the following aspirations:

  • We want wider audiences to know and care about our CSR journey

  • We want to build a trusted relationship with our stakeholders

  • We want to get credit for the genuinely good work we’ve already done

In spite of these aspirations, the state of the current practice is to then proceed as though these aspirations didn’t exist, pushing out dull and data-heavy reports that may be useful to expert audiences, but not fit for purpose for the objectives above.

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