How to spice up your message with animation

So, you’ve got a really exciting new tax initiative and you - wait, I know. I lost you at ‘TAX.’

But in all seriousness, have you got something you need to communicate with the world, but worry about how to make it interesting and captivating?

Animation can be a great way to spice up a message and also a powerful tool to elicit an emotional response in the viewer, when they may otherwise not necessarily connect with your message.

In fact viewers retain 58% more information when watching animation, than when viewing images alongside black and white text.

We recently worked with The Cabinet Office to create a short animation which would explain their new Social Investment Tax Relief initiative in a fun and creative way to help spread the word to their target audiences.

You can check out the video here (We promise that talk of taxes will never be so interesting again):

If you’d like to know more about using video or animation for your business or charity then get in touch for an informal chat.

You may also like to check out our NEW 2 hr Video Hero Workshop where Ravinol Chambers, founder and director of award-winning video production agency Be Inspired Films, will be sharing his top five reasons for using video and the seven biggest mistakes people make.