If you speak to CSR executives you will commonly find the following aspirations:
We want wider audiences to know and care about our CSR journey
We want to build a trusted relationship with our stakeholders
We want to get credit for the genuinely good work we’ve already done
In spite of these aspirations, the state of the current practice is to then proceed as though these aspirations didn’t exist, pushing out dull and data-heavy reports that may be useful to expert audiences, but not fit for purpose for the objectives above.
2017 was a year dominated by video content. It was the year that Instagram Stories exploded, that YouTube consolidated its position as storytelling platform of choice for creators across the globe, and that Facebook, Apple and Netflix doubled down on their investment in new video programming.
Most companies – even when they use powerful storytelling media such as video – fail to capture the attention or the imagination of their target audience with their CSR stories and attempt to confront and overcome problems of the world.
With lightening speed improvements in technology, particularly how most of us now have a high powered video camera on our smartphones, it has never been easier or more affordable to record high quality video.Thanks to social media, you can now share your story with a click of a button.
Recently there has been a noticeable trend for brand involvement in campaigns around social causes. Procter and Gamble’s International Women’s Day campaign was a hit back in March. Here’s why we like it...
Do you put on events? Do you find they often require a lot of hard work and considerable expense to put on? Do you ever wish you could capture the magic and continue to share it even after the event is over?
People tend to give more when they feel an emotional connection with the cause and when they feel their money will make a real and lasting difference. The challenge is how to give people this experience effectively at scale.
Sometimes you get an opportunity that can potentially make a huge difference to your business or charity. It might be an invitation to pitch to investors or funders where a lot is riding on the outcome.