Google is the number one search engine and YouTube is now the number two.
Google owns YouTube, so no surprise that video is now an integral part of most searches.
In fact Google rates a page with video higher than a page without as it is considered to be more useful to the searcher. Im guessing this is because information on a video is easier and quicker to take in than just text or just audio.
Many of those long scrolling emails you used to get where they go on and on about the benefits of a particular product or training course are now using a landing page that just has a large video player and a BOOK NOW button. You can so much more in so much less time and in such a more appealing way by using video.
If you would like to learn to make your own good quality videos for business or charity, to attract, educate and retain customers and supporters and increase your SEO results, check out our one day hands on courses at http://createvideoforweb.eventbrite.com
Any questions you have about using video just go ahead and shoot! We are here to help.